We are looking for Web Marketing Manager/Director who has a strong passion for VR/AR/ metaverse and other trending technologies. The Web Marketing Manager/Director will develop and implement the company’s web-based marketing strategy to promote the company’s brand/ products, attract visitors and potential leads, and generate internet sales.
You will also be the person defines project schedule, owns large-scale global project, and influences senior stakeholders/regional heads.
In this role, you will deliver the most premium consumer electronics products in the world. An extensive knowledge of marketing principles and strategies is essential.
-Develops strong strategies for increasing web traffic, content richness and conversion rates to strongly drive company revenue.
-Plans and implements web-based marketing strategies and campaigns via the company’s websites.
-Collaborates with web development and design teams; provides guidance on marketing-related aspects of the company’s web presence.
-Initiates or coordinates global digital campaign to ensure active promotions and campaigns are represented on the websites
-Collaborates with SEO, copywriter, web design, development, and other content staff to improve SEO results for the company’s websites.
-Maintains current knowledge of trends and developments in online marketing.
-Solid knowledge of competitor products and industry trends, and able to transform insight into feasible business strategies and initiatives.
-Excellent analytical and numerical skills and being creative with great problem-solving skills.
-Excellent web analytics tools acumen, e.g. Google Analytics, Google Data Studio, Google Search Console, SimilarWeb, Microsoft Power BI, or similar.
-Experience in launching large-scale global project from very beginning to the end of product life cycle, and influences senior stakeholders and regional heads with a data-driven approach.
-Experience in setting goals with OKR, you will need to know the object of each project, and of course, deliver the key results. And keep optimizing for the best outcome.
-Expertise in the planning and execution of web projects, production schedules, and quality assurance.
-Experience in working with the UX designers, graphic designers, UI designers and developers to deliver website project in an agile environment.
-Be an independent contributor and a collaborator at the same time, and have a leadership mindset.
-Be a team player, and able to work cross-functional team.
-Strong communication, critical thinking.
-Be able to handle/manage/work with uncertainty.
-Have a strong passion for VR/ AR, metaverse, consumer electronic, blockchain and trending technologies.
-5+ years web marketing experience in computer & electronics, internet & telecom, e-commerce or similar industry.
-A bachelor’s or above degree in Marketing, Information Mangement, or a related field.
◆ 關於 HTC
HTC 致力於將智慧融入生活之中，為全球智慧行動裝置與科技的創新先驅。我們創造的 VIVE Reality，結合 VR、AR、AI、5G、Blockchain 尖端科技，除了持續打造再進化的硬體及軟體，創造出具有絕佳體驗與革命性效能的產品外，也推出對企業、文化、藝術、教育、醫療及娛樂具有深刻意義的內容，呈現令世界耳目一新的成果。 2022 年我們向世界揭示了 VIVERSE 願景，發表 HTC 包羅萬象的產品策略，未來各項創新融合將應用於 VIVERSE 世界中!